Runs the content, for their clients
A strategist plans and produces the work for the clients they're assigned — focused on the content, not the account.
Scoped to their clientsWhy this role exists
Not everyone who works on a client needs to own the relationship. The Strategist is the hands-on content role: they plan, compose and schedule the work for their assigned clients, and see only those clients.
They stop short of owning the account — they don't edit the client record or approve their own work. That keeps a clean line between the people doing the content and the people accountable for the client.
What they run
Content & posting
Compose and schedule posts for their assigned clients.
The content calendar
Plan what goes out and when, across channels.
Insights
See how the content performed and adjust.
Carousels & tasks
Build carousels and move their own work forward.
What stays out of reach
In practice
A content strategist or social media manager who runs the day-to-day posting for a set of clients, while an account manager or the owner owns the relationship and the sign-off.
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